Heavybit Skill
Lead Generation & Marketing Ops
Building efficient lead generation pipelines and marketing operations at developer tools and B2B SaaS companies. Covers lead scoring, marketing automation, account-based marketing, marketing stack selection, and aligning sales and marketing metrics. Drawn from practitioners at LaunchDarkly, Segment, and others.
Built from what these operators shared
Lead Generation & Marketing Ops
Built from thirteen library resources
What a skill is
A skill is a set of working instructions your agent loads when you need it, built from the strategies operators shared in the Heavybit Library. It guides the work and you still do it. Heavybit reads and approves every skill before it ships, and keeps updating skills as new content enters the Library. Skills are plain text, so you or your agent can read any skill in full before acting on it. Your agent decides how to apply a skill, so check its work; if a skill gets something wrong, ask your agent to report it or email platform@heavybit.com.
Connect your agent
- Add the endpoint below to your harness: Claude Code, Codex, Claude, Cursor, ChatGPT, or another that supports MCP.
- Sign in to your Heavybit account with Google or GitHub when your agent asks. It's free, and your first sign-in creates the account.
- Tell your agent what you're working on. It finds the right skill, or you can ask for one by name.
MCP endpointhttps://crucible.heavybit.com/mcp
Built from the Heavybit Library
The operators behind this skill shared what they know in these talks, podcasts, and articles. Every one is free in the Heavybit Library.
- Video
Efficient Lead Gen & Marketing Ops
MAR 25, 2019With Alison Murdock, Kevin Liu, and Ryan Goldman
In this Heavybit presentation, an expert panel of marketers discuss marketing ops metrics, choosing the right marketing stack, launching nurturing campaigns, and channel attribution.
Video
Efficient Lead Gen & Marketing Ops
Watch52 MIN
- Video
Conversion Optimization: Funnel-Vision for Developers
SEP 3, 2015With Soso Sazesh
In this Heavybit Speaker Series, Growth Pilots Founder Soso Sazesh offers you insight into conversion optimization, with walkthroughs of actual SaaS company funnels, funnel measurement and channel attribution, and SEM tactics for developers.
Video
Conversion Optimization: Funnel-Vision for Developers
Watch40 MIN
- Video
Dive Into Demand Generation With Tomasz Tunguz
JAN 12, 2017With Tomasz Tunguz
Demand generation is tough. You’re required to craft engaging content, campaigns, and events while tracking your acquisition, conversion, and optimization experiments. Learn proven demand gen strategies from Tomasz Tunguz, Craig Kerstiens, Nisha Ahluwalia,…
Video
Dive Into Demand Generation With Tomasz Tunguz
Watch39 MIN
- Podcast
Serendipity as a Service with Piyush Agarwal
FEB 18, 2026With Piyush Agarwal
On episode 52 of Generationship, Rachel Chalmers sits down with Piyush Agarwal to explore how developer behavior reveals far more about buying intent than traditional sales signals. They discuss why most dev tool GTM strategies fail, how to distinguish…
Generationship · Ep. 52
Serendipity as a Service with Piyush Agarwal
Listen20 MIN