🐺 [Oct 28] GitBlame: Werewolf Happy Hour @GitHub Universe
Building efficient lead generation pipelines and marketing operations at developer tools and B2B SaaS companies. Covers lead scoring, marketing automation, account-based marketing, marketing stack selection, and aligning sales and marketing metrics. Drawn from practitioners at LaunchDarkly, Segment, and others.
What is demand gen marketing? Iron.io’s VP of Marketing Kris Bondi explains how early stage companies can kickstart their demand...