What is demand gen marketing? Iron.io’s VP of Marketing Kris Bondi explains how early stage companies can kickstart their demand generation program with the right lead criteria, funneling engagement, and more.
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Content from the Library
The Power Of Trends
In this DevGuild: Content Strategy presentation, learn from Auth0’s Martin Gontovnikas how more than 96% of Auth0’s inbound leads are driven by content, and how the team has captured a strong audience of loyal React, Angular and NodeJS customers using influencer strategy as the catalyst.
Creating A Culture Of Story Tellers
In this DevGuild: Content Strategy presentation Algolia’s Brand Director Liam Boogar discusses how the company’s internal training programs aim to get 50% of the company publishing and speaking within the year. Tune in to find out how you can get more of your team involved in your content strategy.
Personas: You’re Doing It Wrong
In her second Heavybit Speaker Series presentation, Claire Hunsaker discusses her tried and true processes for building, testing, and improving personas. Follow her step by step process to determine who to focus on, who to ignore and who to cultivate.