Kiersten Gaffney
Kiersten Gaffney has spent the last 20+ years, generating revenue for B2B early-stage startups and public companies like productboard, Buoyant, and Mesosphere. Currently, she works with early-stage startups that need advice and help on marketing strategy and...
Skills
AI Developer Tools GTM
Lessons from launching and marketing AI-powered developer tools. Covers go-to-market strategy for AI products, messaging for technical audiences, beta program design, adoption curves, and navigating trust and compliance concerns unique to AI. Drawn from practitioners at Humanloop, Smol AI, and others.
Lead Generation & Marketing Ops
Building efficient lead generation pipelines and marketing operations at developer tools and B2B SaaS companies. Covers lead scoring, marketing automation, account-based marketing, marketing stack selection, and aligning sales and marketing metrics. Drawn from practitioners at LaunchDarkly, Segment, and others.
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Content from the Library
A Startup Guide to Product Launches: Generate the Hype Your Product Deserves
Kiersten Gaffney has spent the last 20+ years generating revenue for B2B early-stage startups and public companies. She currently...
Empowering Your Team for Growth
Kiersten Gaffney has spent the last 20+ years, generating revenue for B2B early-stage startups and public companies. In the past,...
