Demand generation is tough. You’re required to craft engaging content, campaigns, and events while tracking your acquisition, conversion, and optimization experiments. Learn proven demand gen strategies from Tomasz Tunguz, Craig Kerstiens, Nisha Ahluwalia, and Kiyoto Tamura in this panel presentation.
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Content from the Library
O11ycast Ep. #91, Every Failure Becomes an Eval with Janaki Vivrekar
On episode 91 of o11ycast, Ken Rimple and Jess Kerr sit down with Janaki Vivrekar. Janaki shares how Amplitude is building AI-powered analytics agents, why evaluation frameworks are becoming essential to AI product development, and how teams can use observability techniques to improve agent performance over time. The conversation explores eval-driven development, production feedback loops, and the challenges of helping AI systems reason about complex business data.
5 Social Media Strategies for Early-Stage Startup Founders
How should early-stage founders approach social media (especially “tech Twitter”)? The experts at Leadtail explain.
Third Loop Ep. #1, The Story Behind Progressive Delivery
In this debut episode of Third Loop, James Governor, Kim Harrison, Heidi Waterhouse, and Adam Zimman explore how the concept of Progressive Delivery emerged from real-world frustrations with how the industry talked about shipping software. Drawing on experiences from companies like GitHub and LaunchDarkly, they explain how practices like feature flags, experimentation, and observability came together to form a new delivery model. The conversation also sets the stage for the podcast’s broader mission: examining technology through the perspectives of builders, users, and observers.