🐺 [Oct 28] GitBlame: Werewolf Happy Hour @GitHub Universe
Building efficient lead generation pipelines and marketing operations at developer tools and B2B SaaS companies. Covers lead scoring, marketing automation, account-based marketing, marketing stack selection, and aligning sales and marketing metrics. Drawn from practitioners at LaunchDarkly, Segment, and others.
In this Heavybit Workshop Panel, Peter Chapman is joined by HackerRank CMO Nicolas Draca, Andrea Echstenkamper, Director of Marketing for LaunchDarkly, and Clearbit COO Luke Whiting. The group discusses the tools and strategies for measuring, monitoring and maintaining growth from day one.
