Ursula Ayrout
Startup Mentor, Measure Co
Ursula Ayrout is a Marketing evangelist with 20+ years experience at various tech companies including SAP BusinessObjects, HP, and Pantheon. At Pantheon, Ursula served as VP of Marketing, scaling the company from a few hundred customers to 80,000 customers....
Skills
Product Marketing for Developers
How product marketing works in developer-focused companies: from funnels and launches to customer obsession. Covers launch strategy, PMM team structure, developer marketing funnels, and applying customer research as a product marketing discipline. Drawn from practitioners at GitHub, Postman, Figma, and others.
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Lead Generation & Marketing Ops
Building efficient lead generation pipelines and marketing operations at developer tools and B2B SaaS companies. Covers lead scoring, marketing automation, account-based marketing, marketing stack selection, and aligning sales and marketing metrics. Drawn from practitioners at LaunchDarkly, Segment, and others.
- +13
Content from the Library
Product Marketing Best Practices with G Suite, Pusher and Measure
Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of...
Getting To Your First 100 Customers And Beyond
In this Heavybit talk, Ursula Ayrout shares her expertise around getting your first 100 customers. Ursula reveals her approaches...
