Heavybit Skill
Product Marketing for Developers
How product marketing works in developer-focused companies: from funnels and launches to customer obsession. Covers launch strategy, PMM team structure, developer marketing funnels, and applying customer research as a product marketing discipline. Drawn from practitioners at GitHub, Postman, Figma, and others.
Built from what these operators shared
Product Marketing for Developers
Built from five library resources
What a skill is
A skill is a set of working instructions your agent loads when you need it, built from the strategies operators shared in the Heavybit Library. It guides the work and you still do it. Heavybit reads and approves every skill before it ships, and keeps updating skills as new content enters the Library. Skills are plain text, so you or your agent can read any skill in full before acting on it. Your agent decides how to apply a skill, so check its work; if a skill gets something wrong, ask your agent to report it or email platform@heavybit.com.
Connect your agent
- Add the endpoint below to your harness: Claude Code, Codex, Claude, Cursor, ChatGPT, or another that supports MCP.
- Sign in to your Heavybit account with Google or GitHub when your agent asks. It's free, and your first sign-in creates the account.
- Tell your agent what you're working on. It finds the right skill, or you can ask for one by name.
MCP endpointhttps://crucible.heavybit.com/mcp
Built from the Heavybit Library
The operators behind this skill shared what they know in these talks, podcasts, and articles. Every one is free in the Heavybit Library.
- Article
Github in Developer Marketing and Growth Hacking
SEP 30, 2014With Dana Oshiro
KISSMetrics cofounder Hiten Shah is known as a content marketer and growth hacker. At a recent Heavybit Speaker Series, Hiten offered some interesting insights into how entrepreneurs can best engage developers. Rather than creating more traditional assets…
Article
Github in Developer Marketing and Growth Hacking
Read4 MIN
- Video
Defining Product Marketing and Metrics
JUL 15, 2019With Indy Sen
In this presentation, Indy Sen defines product marketing, some of the common responsibilities and misconceptions of the role, and the metrics that matter from an org-wide perspective, during launches, and beyond.
Video
Defining Product Marketing and Metrics
Watch16 MIN