Heavybit Skills collection

Your positioning and messaging, then your launch.

Find the words that reach the people you're building for, then launch, build content and demand programs, and pick a growth motion, whether self-serve or a category of your own. Operators from GitHub, Postman, Figma, Netlify, and Play Bigger shared the strategies behind these skills.

Eight skills

01AI Developer Tools GTM
02Self-Serve & PLG GTM
03Messaging & Positioning
04Product Marketing for Developers
05Content Marketing Strategy
06Lead Generation & Marketing Ops
07Category Design
08Vertical SaaS Strategy

Built from seventy-three library resources

What a skill is

A skill is a set of working instructions your agent loads when you need it, built from the strategies operators shared in the Heavybit Library. It guides the work and you still do it. Heavybit reads and approves every skill before it ships, and keeps updating skills as new content enters the Library. Skills are plain text, so you or your agent can read any skill in full before acting on it. Your agent decides how to apply a skill, so check its work; if a skill gets something wrong, ask your agent to report it or email platform@heavybit.com.

Connect your agent

Add the endpoint below to your harness: Claude Code, Codex, Claude, Cursor, ChatGPT, or another that supports MCP.
Sign in to your Heavybit account with Google or GitHub when your agent asks. It's free, and your first sign-in creates the account.
Tell your agent what you're working on. It finds the right skill, or you can ask for one by name.

MCP endpointhttps://crucible.heavybit.com/mcp

Heavybit Skill

AI Developer Tools GTM

Built from two library resources

Lessons from launching and marketing AI-powered developer tools. Covers go-to-market strategy for AI products, messaging for technical audiences, beta program design, adoption curves, and navigating trust and compliance concerns unique to AI. Drawn from practitioners at Humanloop, Smol AI, and others.

Built from what these operators shared

Alyss Noland, Kiersten Gaffney

View skill

Heavybit Skill

Self-Serve & PLG GTM

Built from sixteen library resources

Frameworks for building self-serve and product-led growth motions. Covers freemium design, bottom-up adoption, converting free users to paid, PLG pricing, community-driven growth, and understanding when PLG is and isn't the right model. Drawn from practitioners at GitHub, Netlify, Postman, and others.

Built from what these operators shared

Adam Gross, Abhinav Asthana, Guy Podjarny and 11 more

View skill

Heavybit Skill

Messaging & Positioning

Built from nine library resources

How to craft, test, and roll out messaging frameworks and positioning for developer-focused products. Covers positioning statements, competitive differentiation, message testing, and aligning messaging across sales, marketing, and product. Drawn from practitioners at Algolia, Netlify, PagerDuty, and others.

Built from what these operators shared

Betty Junod, Justin Warren, Tiffany Spencer and 5 more

View skill

Heavybit Skill

Product Marketing for Developers

Built from five library resources

How product marketing works in developer-focused companies: from funnels and launches to customer obsession. Covers launch strategy, PMM team structure, developer marketing funnels, and applying customer research as a product marketing discipline. Drawn from practitioners at GitHub, Postman, Figma, and others.

Built from what these operators shared

Hiten Shah, Sylvain Giuliani, Indy Sen and 4 more

View skill

Heavybit Skill

Content Marketing Strategy

Built from six library resources

How to build and execute content strategies that drive growth for developer-focused companies. Covers SEO-driven growth, product-led content, editorial operations, content measurement, and deciding between in-house and agency models. Drawn from practitioners at DigitalOcean, Netlify, Algolia, and others.

Built from what these operators shared

Mitch Wainer, Erik Dietrich, Alex Zhitnitsky and 4 more

View skill

Heavybit Skill

Lead Generation & Marketing Ops

Built from thirteen library resources

Building efficient lead generation pipelines and marketing operations at developer tools and B2B SaaS companies. Covers lead scoring, marketing automation, account-based marketing, marketing stack selection, and aligning sales and marketing metrics. Drawn from practitioners at LaunchDarkly, Segment, and others.

Built from what these operators shared

Kevin Liu, Alison Murdock, Ryan Goldman and 15 more

View skill

Category Design

Built from fourteen library resources

Frameworks for creating, positioning, and dominating new market categories. Covers category naming, building narrative, structuring investor pitches, ecosystem positioning, and the difference between competing in a category versus creating one. Drawn from the authors of Play Bigger and practitioners at Gainsight, Drift, and others.

Martin Casado, Jennifer Johnson, Geva Perry +11View skill

Vertical SaaS Strategy

Built from thirteen library resources

Strategies for building and scaling software companies focused on specific industry verticals. Covers compound startup models, network effects, vertical pricing and monetization, professional services as go-to-market, building for non-technical users, and platform expansion within verticals. Drawn from practitioners at Procore, ServiceTitan, Remote, and others.

John Melas-Kyriazi, Brad Rigby, Anthony Presley +10View skill

Connect your agent to Crucible, Heavybit's MCP server

One endpoint gives your agent every Heavybit Skill, a search of the Heavybit Library, and a direct line to Heavybit. Sign in free with Google or GitHub. Skills load when your agent needs them, so there is nothing to download or update.

Connect your agent