🐺 [Oct 28] GitBlame: Werewolf Happy Hour @GitHub Universe
How to craft, test, and roll out messaging frameworks and positioning for developer-focused products. Covers positioning statements, competitive differentiation, message testing, and aligning messaging across sales, marketing, and product. Drawn from practitioners at Algolia, Netlify, PagerDuty, and others.
Justin Warren discusses how to avoid pursuing the wrong approaches to marketing and product development and instead accelerate...