Heavybit Skill
Messaging & Positioning
How to craft, test, and roll out messaging frameworks and positioning for developer-focused products. Covers positioning statements, competitive differentiation, message testing, and aligning messaging across sales, marketing, and product. Drawn from practitioners at Algolia, Netlify, PagerDuty, and others.
Built from what these operators shared
Messaging & Positioning
Built from nine library resources
What a skill is
A skill is a set of working instructions your agent loads when you need it, built from the strategies operators shared in the Heavybit Library. It guides the work and you still do it. Heavybit reads and approves every skill before it ships, and keeps updating skills as new content enters the Library. Skills are plain text, so you or your agent can read any skill in full before acting on it. Your agent decides how to apply a skill, so check its work; if a skill gets something wrong, ask your agent to report it or email platform@heavybit.com.
Connect your agent
- Add the endpoint below to your harness: Claude Code, Codex, Claude, Cursor, ChatGPT, or another that supports MCP.
- Sign in to your Heavybit account with Google or GitHub when your agent asks. It's free, and your first sign-in creates the account.
- Tell your agent what you're working on. It finds the right skill, or you can ask for one by name.
MCP endpointhttps://crucible.heavybit.com/mcp
Built from the Heavybit Library
The operators behind this skill shared what they know in these talks, podcasts, and articles. Every one is free in the Heavybit Library.
- Video
Early Stage Positioning for B2B Startups with Justin Warren
JUL 14, 2020With Justin Warren
Justin Warren discusses how to avoid pursuing the wrong approaches to marketing and product development and instead accelerate finding product/market fit in a verifiable way.
Video
Early Stage Positioning for B2B Startups with Justin Warren
Watch28 MIN
- Article
Jedi Product Pitches with Andy Raskin
FEB 28, 2017With Francisco Fisher
Raskin locks in (or maybe lets the Force guide him) to five elements of your product pitches that are more likely to reach and resonate with a target audience. Master these and your pitch will be easier than bullseyeing womp rats back on Tatooine.
Article
Jedi Product Pitches with Andy Raskin
Read7 MIN
- Article
Dear Founders: Start with Messaging
SEP 9, 2022With Dana Oshiro
Building the messaging framework isnāt a marketing exercise. Itās the act of answering the existential question: Why do we deserve to exist?
Article
Dear Founders: Start with Messaging
Read16 MIN