Andrew Raskin
Regional Bank Private Banker
Andy Raskin has built strategic messaging, investor pitches, and marketing content for more than 50 venture-backed startups. Andy's led strategic storytelling workshops for leaders at Uber, Yelp, General Assembly, HourlyNerd, Neustar, and Stanford. Prior to...
Skills
Messaging & Positioning
How to craft, test, and roll out messaging frameworks and positioning for developer-focused products. Covers positioning statements, competitive differentiation, message testing, and aligning messaging across sales, marketing, and product. Drawn from practitioners at Algolia, Netlify, PagerDuty, and others.
- +3
Category Design
Frameworks for creating, positioning, and dominating new market categories. Covers category naming, building narrative, structuring investor pitches, ecosystem positioning, and the difference between competing in a category versus creating one. Drawn from the authors of Play Bigger and practitioners at Gainsight, Drift, and others.
- +9
