Heavybit Skill
Category Design
Frameworks for creating, positioning, and dominating new market categories. Covers category naming, building narrative, structuring investor pitches, ecosystem positioning, and the difference between competing in a category versus creating one. Drawn from the authors of Play Bigger and practitioners at Gainsight, Drift, and others.
Built from what these operators shared
Category Design
Built from fourteen library resources
What a skill is
A skill is a set of working instructions your agent loads when you need it, built from the strategies operators shared in the Heavybit Library. It guides the work and you still do it. Heavybit reads and approves every skill before it ships, and keeps updating skills as new content enters the Library. Skills are plain text, so you or your agent can read any skill in full before acting on it. Your agent decides how to apply a skill, so check its work; if a skill gets something wrong, ask your agent to report it or email platform@heavybit.com.
Connect your agent
- Add the endpoint below to your harness: Claude Code, Codex, Claude, Cursor, ChatGPT, or another that supports MCP.
- Sign in to your Heavybit account with Google or GitHub when your agent asks. It's free, and your first sign-in creates the account.
- Tell your agent what you're working on. It finds the right skill, or you can ask for one by name.
MCP endpointhttps://crucible.heavybit.com/mcp
Built from the Heavybit Library
The operators behind this skill shared what they know in these talks, podcasts, and articles. Every one is free in the Heavybit Library.
- Video
Go-To-Market And Category Design Fundamentals
MAR 29, 2017With Jennifer Johnson
In this Heavybit talk, Jennifer Johnson shares a methodical approach for developing a go-to-market strategy. She covers category design fundamentals and what companies can do to differentiate themselves and achieve category domination. She reveals the…
Video
Go-To-Market And Category Design Fundamentals
Watch59 MIN
- Video
Positioning: Winning the Battle for the Developer’s Mind
JUL 18, 2014With Geva Perry
Geva Perry has been a board member & advisor to 20+ developer-focused startups including Twilio, New Relic, Heroku, Sauce Labs and now Heavybit. He has 15+ years experience in enterprise software and is one of the top advisors on to go-to-market strategies…
Video
Positioning: Winning the Battle for the Developer’s Mind
Watch65 MIN
- Podcast
Innovation Stories with Shishir Mehrotra of Coda
OCT 12, 2020With Shishir Mehrotra
In episode 33 of EnterpriseReady, Grant is joined by Shishir Mehrotra of Coda. They discuss important lessons for building and launching products, as well as Shishir’s role as a technology leader at YouTube in it’s pivotal early years, just after the Google…
EnterpriseReady · Ep. 33
Innovation Stories with Shishir Mehrotra of Coda
Listen119 MIN
- Article
Linkerd: A Case Study in Developer Tools Category Creation
SEP 12, 2019With Ashley Dotterweich
For companies at the cutting edge of enterprise software development, category creation can be a necessary way to differentiate themselves from existing solutions. But conjuring a completely new category out of nothing is a delicate business; you have to stay…
Article
Linkerd: A Case Study in Developer Tools Category Creation
Read8 MIN