Geva Perry
Geva is an expert in software pricing and product and helps developer companies move from developer traction to enterprise sales. His blog, Thinking Out Cloud, is widely read and he has been named as one of the 12 Top Thinkers in Cloud Computing.

Skills
Founder Sales Transition
When and how to hand off sales from the founding team. Covers timing the first sales hire, designing onboarding, structuring compensation, and avoiding the common mistakes that stall the transition. Drawn from practitioners at LaunchDarkly, HashiCorp, Algolia, and others.





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Category Design
Frameworks for creating, positioning, and dominating new market categories. Covers category naming, building narrative, structuring investor pitches, ecosystem positioning, and the difference between competing in a category versus creating one. Drawn from the authors of Play Bigger and practitioners at Gainsight, Drift, and others.





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Content from the Library
Positioning: Winning the Battle for the Developerâs Mind
Geva Perry has been a board member & advisor to 20+ developer-focused startups including Twilio, New Relic, Heroku, Sauce Labs...
From Developer Adoption to Enterprise Dollars
Developers are increasingly influential when it comes to enterprise technology adoption. So much so that Redmonk analyst Steve...




