Jerry Chen

Enterprise Readiness

The playbook for making developer products enterprise-ready: deployment models, SSO, compliance, SLAs, support tiers, and navigating the shift from bottoms-up adoption to top-down deals. Drawn from practitioners at HashiCorp, LaunchDarkly, Snyk, and others.

  • Adam Gross
  • Abhinav Asthana
  • Mitchell Hashimoto
  • Photo of Edith Harbaugh
  • Joe Beda
  • Joseph Ruscio Headshot
  • Uri Sarid
  • Eugenio Pace
  • Alexis LĂȘ-QuĂŽc
  • Kimber Lockhart
  • Ralph Gootee
  • Valentino Volonghi
  • Photo of Alex Solomon
  • Nick Mehta
  • Christine Yen
  • Photo of Coby Berman
  • Peter Reinhardt
  • George Chamales Photo
  • Marianna Tessel
Adam Gross, Abhinav Asthana, Mitchell Hashimoto, Edith Harbaugh, Joe Beda, Joseph Ruscio, Uri Sarid, Eugenio Pace, Alexis LĂȘ-QuĂŽc, Kimber Lockhart, Ralph Gootee, Valentino Volonghi, Alex Solomon, Nick Mehta, Christine Yen, Coby Berman, Peter Reinhardt, George Chamales, Marianna Tessel, Jerry Chen
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Category Design

Frameworks for creating, positioning, and dominating new market categories. Covers category naming, building narrative, structuring investor pitches, ecosystem positioning, and the difference between competing in a category versus creating one. Drawn from the authors of Play Bigger and practitioners at Gainsight, Drift, and others.

  • Geva Perry Photo
  • Adam Gross
  • Mitchell Hashimoto
  • Photo of Chris Bach
  • Ed Anuff
  • Ali Rayl
Martin Casado, Jennifer Johnson, Geva Perry, Andrew Raskin, Michel Feaster, Shishir Mehrotra, Jerry Chen, Adam Gross, Mitchell Hashimoto, Chris Bach, Ed Anuff, Ali Rayl, Mike Knoop, Erica Brescia
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Vertical SaaS Strategy

Strategies for building and scaling software companies focused on specific industry verticals. Covers compound startup models, network effects, vertical pricing and monetization, professional services as go-to-market, building for non-technical users, and platform expansion within verticals. Drawn from practitioners at Procore, ServiceTitan, Remote, and others.

  • John Melas-Kyriazi
  • Anthony Presley
  • Steve Oriola
  • Jamie Davidson
  • Scott Mitchell
  • Patrick Campbell
  • Navneet Kaur
  • Rachel Chalmers' Headshot
John Melas-Kyriazi, Brad Rigby, Anthony Presley, Steve Oriola, Jamie Davidson, Scott Mitchell, Neha Sampat, Job van der Voort, Wade Foster, Patrick Campbell, Jerry Chen, Navneet Kaur, Rachel Chalmers
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