Skills
DevTool to Ecosystem & Category Creation
How to evolve from a single developer tool to a developer ecosystem and create new categories. Covers platform strategy, ecosystem development, partnership timing, category creation, and the transition from standalone product to multi-product platform. Drawn from practitioners at Zapier, Auth0, Stripe, and others.
- +3
Category Design
Frameworks for creating, positioning, and dominating new market categories. Covers category naming, building narrative, structuring investor pitches, ecosystem positioning, and the difference between competing in a category versus creating one. Drawn from the authors of Play Bigger and practitioners at Gainsight, Drift, and others.
- +9
