In this Heavybit talk, Jennifer Johnson shares a methodical approach for developing a go-to-market strategy. She covers category design fundamentals and what companies can do to differentiate themselves and achieve category domination. She reveals the importance of framing the problem you’re solving, constructing your corporate point of view, defining your category and developing category evolution strategies.
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Content from the Library
Generationship Ep. #52, Serendipity as a Service with Piyush Agarwal
On episode 52 of Generationship, Rachel Chalmers sits down with Piyush Agarwal to explore how developer behavior reveals far more about buying intent than traditional sales signals. They discuss why most dev tool GTM strategies fail, how to distinguish curiosity from real demand, and what it takes to engage developers at exactly the right moment.
How to Think About Positioning for Open Source
Successfully positioning in open source means being honest with your community–and with yourself. Positioning expert Emily Omier explains.
Growing Together: Building Ecosystems to Grow PLG Startups
Learn how product-led startups can scale their expanding go-to-market strategy by using strong partnerships to sell via cloud marketplaces.