Jennifer Johnson

CMO

Jennifer Johnson is one of the most notable enterprise software marketers in the industry, most recently joining Amplitude as its first-ever CMO. Previously, Jennifer was the first-ever CMO at Tenable, one of the most respected brands in cybersecurity, and...

Skills

Category Design

Frameworks for creating, positioning, and dominating new market categories. Covers category naming, building narrative, structuring investor pitches, ecosystem positioning, and the difference between competing in a category versus creating one. Drawn from the authors of Play Bigger and practitioners at Gainsight, Drift, and others.

  • Geva Perry Photo
  • Adam Gross
  • Mitchell Hashimoto
  • Photo of Chris Bach
  • Ed Anuff
  • +9
Martin Casado, Jennifer Johnson, Geva Perry and 11 more
View skill

Content from the Library

Video

Go-To-Market And Category Design Fundamentals

In this Heavybit talk, Jennifer Johnson shares a methodical approach for developing a go-to-market strategy. She covers category...

More people in the community

Photo of Ozgun Erdogan

Ozgun Erdogan

Co-Founder, Citus Data
Photo of Ryan Block

Ryan Block

Co-Founder, Begin
Photo of Chad Arimura

Chad Arimura

Co-Founder, Iron.io
Photo of Eliot Sun

Eliot Sun

Co-Founder, Kloudless
Photo of Solvi Logason

Solvi Logason

Co-Founder & CTO, Avo