Skills
Product Discovery
Frameworks for product discovery in developer tools: design partners, user research, personas, competitive analysis, and building for developer flow. Covers customer interview techniques, discovery processes, evaluating feature requests, and knowing when to pivot.
- +19
Sales Organization Building
How to build your first sales team, transition from founder-led sales, and sell into technical buyers.
- +29
Messaging & Positioning
How to craft, test, and roll out messaging frameworks and positioning for developer-focused products. Covers positioning statements, competitive differentiation, message testing, and aligning messaging across sales, marketing, and product.
- +4
Developer Trust
How to build and maintain developer trust through transparency, authentic community engagement, and careful communication: especially during transitions like acquisitions, enterprise expansion, or open source governance changes.
- +3
Content from the Library
Third Loop Ep. #6, The Weird Edges of Taste with Betty Junod
On episode 6 of Third Loop, Kim Harrison, Adam Zimman, James Governor, and Heidi Waterhouse sit down with Betty Junod. Together, they explore how agentic coding tools are enabling non-developers to build software for themselves, creating a world where the ideal customer profile might be just one person. They discuss personalization, Progressive Delivery, open source, and what happens when users become builders.
Scaling and Managing Your GTM Team w/ Vertex Ventures, Okta, Hasura, VMware
In this session, Vertex Ventures Partner Sandeep Bhadra asks Betty Junod, Jake Randall, and Rajoshi Ghosh, about their experiences designing modern go-to-market organizations at VMware, Okta, Hasura, and Docker.
Messaging to the User vs the Buyer: Is There A Difference?
Following her popular talk on Messaging as The One Source of Truth, we got a chance to ask Betty Junod some follow-up questions specific to messaging to the user vs the buyer.
