The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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How to Launch an AI Startup: Lessons from GitHub Copilot
Getting 1.2M Devs to Adopt Your AI Product GitHub Copilot is one of the most talked-about AI coding assistants on the market. As...
Scaling and Managing Your GTM Team w/ Vertex Ventures, Okta, Hasura, VMware
In this session, Vertex Ventures Partner Sandeep Bhadra asks Betty Junod, Jake Randall, and Rajoshi Ghosh, about their...
Asking for Messaging Feedback
You’ve done the hard work of drafting your brand messaging — great! But before you start implementing your new messaging, it’s...
How to Build an Effective Pitch Deck
How to Build an Effective Fundraising Deck for Devtool Startups Technical founders often ask us what to include in their...
Predictable Pipeline Part 3: Messaging Strategy
Doug Johnson is Founder and Managing Director of ScaleUp, a firm that helps early-stage teams execute sales operations, produce...
Messaging as The One Source of Truth
Often misunderstood as an exercise you do only for press releases, messaging can be an effective source of truth and a...
Dear Founders: Start with Messaging
A Messaging Framework and Template for Founders Building SaaS Brands Dear founders: This article is intended to help you clearly...
Messaging to the User vs the Buyer: Is There A Difference?
Betty Junod is the Senior Director of Multi-Cloud Solutions at VMware, where she’s helping organizations along their journey to...