Messaging as The One Source of Truth
Often misunderstood as an exercise you do only for press releases, messaging can be an effective source of truth and a competitive differentiator across your org’s marketing, product, sales and hiring.
Speakers
![Betty Junod](https://cdn.sanity.io/images/50q6fr1p/production/524514b3ddf64eda7cbb3597bd63a572097c4013-400x400.jpg?rect=40,0,320,400&w=540&h=675&auto=format)
Betty JunodFormer VP Product Marketing, VMware