Heavybit Skill
Content Marketing Strategy
How to build and execute content strategies that drive growth for developer-focused companies. Covers SEO-driven growth, product-led content, editorial operations, content measurement, and deciding between in-house and agency models. Drawn from practitioners at DigitalOcean, Netlify, Algolia, and others.
Built from what these operators shared
Content Marketing Strategy
Built from six library resources
What a skill is
A skill is a set of working instructions your agent loads when you need it, built from the strategies operators shared in the Heavybit Library. It guides the work and you still do it. Heavybit reads and approves every skill before it ships, and keeps updating skills as new content enters the Library. Skills are plain text, so you or your agent can read any skill in full before acting on it. Your agent decides how to apply a skill, so check its work; if a skill gets something wrong, ask your agent to report it or email platform@heavybit.com.
Connect your agent
- Add the endpoint below to your harness: Claude Code, Codex, Claude, Cursor, ChatGPT, or another that supports MCP.
- Sign in to your Heavybit account with Google or GitHub when your agent asks. It's free, and your first sign-in creates the account.
- Tell your agent what you're working on. It finds the right skill, or you can ask for one by name.
MCP endpointhttps://crucible.heavybit.com/mcp
Built from the Heavybit Library
The operators behind this skill shared what they know in these talks, podcasts, and articles. Every one is free in the Heavybit Library.
- Video
Product-Led Content Strategy w/ Atlassian Product Marketer Alex Zhitnitsky
SEP 14, 2022With Alex Zhitnitsky
A content strategy can be one of the most powerful tools in the early stage founder’s toolkit, but it can also be a time suck and fall flat when approached the wrong way. In this session, Atlassian Product Marketing Senior Team Lead, Alex Zhitnitsky talks…
Video
Product-Led Content Strategy w/ Atlassian Product Marketer Alex Zhitnitsky
Watch42 MIN
- Article
How Successful DevTool Companies Manage Content Strategies
JUL 26, 2022With Mina Benothman
We reached out to folks at companies of all stages and sizes that we think are doing a terrific job at content marketing, to give early-stage teams a better understanding of how to build an editorial calendar and manage an effective strategy to increase reach…
Article
How Successful DevTool Companies Manage Content Strategies
Read19 MIN