Product-Led Content Strategy w/ Atlassian Product Marketer Alex Zhitnitsky
A content strategy can be one of the most powerful tools in the early stage founder’s toolkit, but it can also be a time suck and fall flat when approached the wrong way. In this session, Atlassian Product Marketing Senior Team Lead, Alex Zhitnitsky talks about taking your first steps in creating and executing on an effective content strategy that targets developers and technical buyers.
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Content from the Library
Refreshing Developer Content to Maximize AEO/GEO
Content expert Karl Hughes offers actionable tips to update developer content to optimize it for GEO to appear in LLM searches.
Developer Content in the Age of AI
How should startups think about using content to reach technical audiences in the age of AI? Technical content expert Oleksii Klochai explains.
A Guide to SEO in the Age of AI, Plus Modern Best Practices
Ashley McClelland and Justin Dunham of content performance agency ércule explain how startups can prepare their SEO strategy for the age of AI.