Heavybit Skill
Self-Serve & PLG GTM
Frameworks for building self-serve and product-led growth motions. Covers freemium design, bottom-up adoption, converting free users to paid, PLG pricing, community-driven growth, and understanding when PLG is and isn't the right model. Drawn from practitioners at GitHub, Netlify, Postman, and others.
Built from what these operators shared
Self-Serve & PLG GTM
Built from sixteen library resources
What a skill is
A skill is a set of working instructions your agent loads when you need it, built from the strategies operators shared in the Heavybit Library. It guides the work and you still do it. Heavybit reads and approves every skill before it ships, and keeps updating skills as new content enters the Library. Skills are plain text, so you or your agent can read any skill in full before acting on it. Your agent decides how to apply a skill, so check its work; if a skill gets something wrong, ask your agent to report it or email platform@heavybit.com.
Connect your agent
- Add the endpoint below to your harness: Claude Code, Codex, Claude, Cursor, ChatGPT, or another that supports MCP.
- Sign in to your Heavybit account with Google or GitHub when your agent asks. It's free, and your first sign-in creates the account.
- Tell your agent what you're working on. It finds the right skill, or you can ask for one by name.
MCP endpointhttps://crucible.heavybit.com/mcp
Built from the Heavybit Library
The operators behind this skill shared what they know in these talks, podcasts, and articles. Every one is free in the Heavybit Library.
- Video
Building Self-Serve Go-to-Market with Adam Gross
JUN 1, 2020With Adam Gross, Abhinav Asthana, and Guy Podjarny
Adam Gross shares his framework for self-serve go-to-market strategy, and how developer and enterprise startups can gain early adoption, land, and expand.
Video
Building Self-Serve Go-to-Market with Adam Gross
Watch57 MIN
- Article
Growing Together: Building Ecosystems to Grow PLG Startups
JUN 13, 2023With Smit Patel
Learn how product-led startups can scale their expanding go-to-market strategy by using strong partnerships to sell via cloud marketplaces.
Article
Growing Together: Building Ecosystems to Grow PLG Startups
Read10 MIN
- Article
Roundup of Self-Serve GTM Resources
SEP 10, 2020With Blake Thorne
In this post, Atlassian PMM Blake Thorne shares his required reading, listening, and watching list of self-serve go-to-market resources for B2B marketers and founders.
Article
Roundup of Self-Serve GTM Resources
Read7 MIN
- Video
Building a Growth Machine
OCT 28, 2015With Brian Balfour
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth machine including tactics for generating growth ideas, and what you need to generate a minimum viable test.
Video
Building a Growth Machine
Watch50 MIN