Kristen Habacht

Kristen Habacht is CRO of Shogun. Previously, Kristen became the Head of Enterprise Sales at Atlassian, as the VP of Sales at Trello, where she helped lead them to a $425 million acquisition by Atlassian. Prior to joining Trello, she worked for Fog Creek...

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Self-Serve & PLG GTM

Frameworks for building self-serve and product-led growth motions. Covers freemium design, bottom-up adoption, converting free users to paid, PLG pricing, community-driven growth, and understanding when PLG is and isn't the right model. Drawn from practitioners at GitHub, Netlify, Postman, and others.