Brian Doll

Reify

Brian Doll is Co-Founder of Reify. Brian is a story-driven marketer, a technology-infused strategist, and an entrepreneurial executive. As Co-Founder and Principal at Reify, Brian helps companies sell more software. Prior to Reify, Brian worked as VP of...

Brian Doll

Skills

Self-Serve & PLG GTM

Frameworks for building self-serve and product-led growth motions. Covers freemium design, bottom-up adoption, converting free users to paid, PLG pricing, community-driven growth, and understanding when PLG is and isn't the right model. Drawn from practitioners at GitHub, Netlify, Postman, and others.

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  • Abhinav Asthana
  • Photo of Guy Podjarny
  • Amanda Kleha
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Adam Gross, Abhinav Asthana, Guy Podjarny and 11 more
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Content from the Library

Video

Building High-Fidelity Personas and Segmenting Users

There is no universal developer, nor is there just one universal developer segment. Panelists cover high-fidelity personas,...

Podcast

Practical Product Ep. #11, Reify: An Engineering Driven Marketing Consultancy

In this episode of Practical Product, Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers...

Video

Land and Expand Strategies at GitHub and New Relic

In his Heavybit talk, Brian Doll shares bottom-up sales approaches & messaging considerations for moving into the enterprise. He...

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