Ivan Kirigin

Ivan has run countless growth experiments and is an expert in crafting and optimizing referral programs. He helped Dropbox grow 12X in 2 years and is now serving as a founder at YesGraph.

    Ivan Kirigin Photo

    Skills

    Self-Serve & PLG GTM

    Frameworks for building self-serve and product-led growth motions. Covers freemium design, bottom-up adoption, converting free users to paid, PLG pricing, community-driven growth, and understanding when PLG is and isn't the right model. Drawn from practitioners at GitHub, Netlify, Postman, and others.

    • Adam Gross
    • Abhinav Asthana
    • Photo of Guy Podjarny
    • Amanda Kleha
    • Photo of Chris Bach
    • +9
    Adam Gross, Abhinav Asthana, Guy Podjarny and 11 more
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    Content from the Library

    Video

    Growth Hacking with Facebook and Dropbox

    With so many data points to track and measure, startups often lack alignment around common and company-wide goals. YesGraph...

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