Brian Balfour

Entrepreneur in Residence, Reforge

Brian Balfour is Founder and CEO of Reforge. Previously, Brian was the VP of Growth at HubSpot. In the past he has worked as an EIR to Trinity Ventures and cofounded Boundless Learning (acq. by Valore) and Viximo (acq. by Tapjoy). His sweet spot is helping...

Skills

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Self-Serve & PLG GTM

Frameworks for building self-serve and product-led growth motions. Covers freemium design, bottom-up adoption, converting free users to paid, PLG pricing, community-driven growth, and understanding when PLG is and isn't the right model. Drawn from practitioners at GitHub, Netlify, Postman, and others.