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OCT 24, 2016 - 24 MIN

Achieving 1:1 Personalization At Scale

Intro

Watch Segment’s VP of Growth Guillaume Cabane as he discusses programmatic approaches to capturing user data, defining personas and cohorts, and personalizing a stellar user experience.

READING MODE
Transcript

Every early SaaS marketer is tasked with building a user persona, but few are doing it well.

Watch Segment’s VP of Growth Guillaume Cabane as he discusses programmatic approaches to capturing user data, defining personas and cohorts, and personalizing a stellar user experience.

If you’d like to implement some of what Guillaume shares in his talk, check out Segment’s recently released Open Source Frictionless Signup code for your own project.