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AUG 30, 2014 - 42 MIN

Demand Engineering: Building a Go-to-market Execution Engine

Intro

Marketing is a mix of science and art for which there is no playbook. Every company needs a marketing engine specific to their product, market, and route to market, with the right tools and metrics in place for generating demand. In this talk, Nisha will explain three essential pieces of this engine — lead gen, product marketing, and buzz marketing. You will walk away equipped with the knowledge of how to build a repeatable, scalable and predictable marketing engine for your startup.

READING MODE
Outline
  • Introduction
  • Marketing at Pagerduty
    • Lead Generation
    • Product Marketing
    • Buzz Marketing
    • Measuring Marketing
  • Q&A
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Transcript