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OCT 24, 2016 - 20 MIN

The Fastest Path To An MQL

Intro

Watch Okta’s Claire Hunsaker as she discusses how you can build an early lead scoring system including identifying who you should ignore, who you should target and who you should cultivate.

READING MODE
Transcript

You’re beginning to drive leads, you’ve got your early personas, and you’re attempting to increase the ROI of your marketing. But what does it mean to define a marketing qualified lead (MQL) at an early stage company when the funnel is barely defined and the data tooling is barebones?

Watch Okta’s Claire Hunsaker as she discusses how you can build an early lead scoring system including identifying who you should ignore, who you should target and who you should cultivate.