Its hard to know when to hire a marketing team, what they should focus on, and how it fits with your strategy. Stormpath’s Claire Hunsaker walks through the evolution of a marketing team – who they are, what they should accomplish, and what they need – at each stage of growth from MVP to IPO.
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Content from the Library
Personas: You’re Doing It Wrong
In her second Heavybit Speaker Series presentation, Claire Hunsaker discusses her tried and true processes for building, testing, and improving personas. Follow her step by step process to determine who to focus on, who to ignore and who to cultivate.
The Fastest Path To An MQL
Watch Okta’s Claire Hunsaker as she discusses how you can build an early lead scoring system including identifying who you should ignore, who you should target and who you should cultivate.
O11ycast Ep. #91, Every Failure Becomes an Eval with Janaki Vivrekar
On episode 91 of o11ycast, Ken Rimple and Jess Kerr sit down with Janaki Vivrekar. Janaki shares how Amplitude is building AI-powered analytics agents, why evaluation frameworks are becoming essential to AI product development, and how teams can use observability techniques to improve agent performance over time. The conversation explores eval-driven development, production feedback loops, and the challenges of helping AI systems reason about complex business data.