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AUG 9, 2014 - 46 MIN

The Evolution of a Marketing Team

Intro

Its hard to know when to hire a marketing team, what they should focus on, and how it fits with your strategy. Stormpath’s Claire Hunsaker walks through the evolution of a marketing team – who they are, what they should accomplish, and what they need – at each stage of growth from MVP to IPO.

READING MODE
Outline
  • Introduction
    • Myths About Marketing to Developers
  • Building Your Marketing Team
    • The Startup Lifecycle
    • Discovery
    • MVP
    • Product Market Fit
    • Scale
    • Domination
  • Q&A
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