The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...
Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers
For a young company, the value of a VP of Product or CPO can be difficult to ascertain. Many argue that a senior PM with 3-8...
How to Film Your First Customer Testimonial
To create a successful customer success testimonial video, you need to consider two primary areas of focus. I’ll call them...
The Pitch Room Ep. #6, Aligning Sales and Marketing Departments
In this episode, Malia is joined by Marcy Campbell, SVP WW Sales & Business Development at Qubole. Marcy and Malia discuss how...
Editorial Strategy for Technical SaaS
It’s been a little over two months since your last blog post. You look down your task list, which has plenty of things on it that...
Product Marketing Best Practices with G Suite, Pusher and Measure
Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of...
A Guide To The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations,...
Road to Growth Ep. #9, Learning To Sell
In this episode, Yaron is joined by Scott Sambucci, Founder of SalesQualia. Scott and Yaron discuss easy to use and repeatable...
PagerDuty’s IPO: What They’ve Taught Us Along the Way
Earlier this morning, PagerDuty began trading on the New York Stock Exchange. While Heavybit companies have celebrated many exits...
Serverless Meetup w/ Ado Kukic and Chiradeep Vittal
Late last year, Heavybit Member Serverless hosted their regular user group meetup at our SoMa Clubhouse. This event featured...

Things I Have Learned About Sales So Far
Sales Development has evolved from a secret sauce of high growth developer companies to table stakes. In this Speaker Series...
Road to Growth Ep. #7, Hiring and Compensation Strategies
In episode 7, Yaron is joined by Derek Draper, CEO of Pattern. Derek and Yaron talk about sales hiring strategies, various...