Ep. #6, Aligning Sales and Marketing Departments
In this episode, Malia is joined by Marcy Campbell, SVP WW Sales & Business Development at Qubole. Marcy and Malia discuss how marketing and sales teams can move beyond their differences to improve business performance. Discussion topics include the primary goals of each department, what success should look like, and how to clarify lead scoring and lead generation metrics.
In this episode, Malia is joined by Marcy Campbell, SVP WW Sales & Business Development at Qubole. Marcy and Malia discuss how marketing and sales teams can move beyond their differences to improve business performance. Discussion topics include the primary goals of each department, what success should look like, and how to clarify lead scoring and lead generation metrics.
transcript
Subscribe to Heavybit Updates
Subscribe for regular updates about our developer-first content and events, job openings, and advisory opportunities.
Content from the Library
How It's Tested Ep. #12, Mobile Deep Linking with Daniel Johnson of Branch
In episode 12 of How It’s Tested, Eden Full Goh is joined by Daniel Johnson of Branch to explore the complexities of mobile deep...
Jamstack Radio Ep. #134, Commercializing Open Source with Victoria Melnikova of Evil Martians
In episode 134 of Jamstack Radio, Brian speaks with Victoria Melnikova of Evil Martians. They discuss commercializing open source...
Why Do Developers (Actually) Hate Marketing?
So...How Do You Market a Product to a Developer? “Developers hate marketing” is a statement that’s become a truism – if not a...