The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Product-Led Content Strategy w/ Atlassian Product Marketer Alex Zhitnitsky
A content strategy can be one of the most powerful tools in the early stage founder’s toolkit, but it can also be a time suck and...
How to Craft Your First Customer Case Study
So you have an early cohort of happy customers, and you’d like to share their successes with leads and prospects to help attract...
Deciding How and Where to Reach Developers
Year over year, the size of one’s tech stack increases; It’s said that enterprises use over a thousand developer applications in...
2021: Heavybit & DevTool Year in Review
Happy New Year and welcome back! Before we forge ahead with 2022 programming and content, we want to take some time to reflect on...
Dear Founders: Start with Messaging
A Messaging Framework and Template for Founders Building SaaS Brands Dear founders: This article is intended to help you clearly...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
You’re Targeting Developers? So Is Everyone Else. Here’s How to Do Segmentation Better.
Caroline Lewko is an accomplished visionary and entrepreneur who has spent over two decades helping develop groundbreaking...
Recommended Reading: From Experts in the Heavybit Community
As 2021 wraps up and we enter a period of much needed downtime, we wanted to offer a list of books to keep you engaged and...
Thought Leadership for Technical Founders
Thought Leadership for Technical Founders Before starting Draft.dev, I led engineering teams at a couple of technology startups...
DevRel 101 A Getting Started Guide for Early Teams
Alyss Noland is Director, Product Marketing at GitHub, where she’s focused on open source community investment and helping...
Early Stage Content Strategy: Earn Trust, Manage Risk and Build Momentum
In this Speaker Series presentation, Erik Dietrich shares how to establish (or refine) content marketing KPIs specific to your...
Use Free Tools to Market Your Developer Product
Adam DuVander is a developer, marketer, and founder of EveryDeveloper, where he helps great dev tool companies reach more of the...