The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
Browse
What Is Product Engineering? (And Why Does It Matter?)
One of the many trends among high-growth companies in the last five years has been the emergence of an entirely new role, or...
How to Build an Effective Pitch Deck
How to Build an Effective Fundraising Deck for Devtool Startups Technical founders often ask us what to include in their...
Technology Marketing vs. Product Marketing: Which Is Right for You?
Is it possible to market a technology without marketing a specific product? I believe the answer is yes, and many...
Advantages of Open Source Software for Devs and Companies
Advantages of Open Source Software for Devs and Companies Open-source software (OSS) advantages include lower starting costs,...
Growing Together: Building Ecosystems to Grow PLG Startups
How to Build an Ecosystem to Support Product-Led Growth Any time you build a strategy for any org at a product-led growth (PLG)...
Understanding Legal Issues for Open Source Software Start-ups
Viewing Open Source Startups Through a Licensing and IP Lens Open source software (OSS) is a vibrant and rapidly-growing space,...
2022 Heavybit Year in Review
For many startups, 2022 was a tough year due to difficult market conditions, and 2023 may be challenging as well. To help you...
Take These Four Key Steps When Launching a Developer Relations Program
You’ve created a product you know developers will love. Heck – you’ve even done your segmentation, so you know which developer...
How to Design a Better Billing System for Your Startup
How to Design a Billing System for Your Startup With the growing demand for product-led growth strategies, the hidden technical...

Partnering with Design: Getting to Efficient Cross-Disciplinary Teams
Focused on the product team, and told from a designer’s point of view, growth strategist and former LaunchDarkly Design Director,...
The Challenge of Building Marketplaces for Developers
On March 31, 2021, Stack Overflow went viral for an April Fool’s day prank that was as funny as it was resonant: The Key–“a...

Product-Led Content Strategy w/ Atlassian Product Marketer Alex Zhitnitsky
A content strategy can be one of the most powerful tools in the early stage founder’s toolkit, but it can also be a time suck and...