The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Technology Marketing vs. Product Marketing: Which Is Right for You?
Is it possible to market a technology without marketing a specific product? I believe the answer is yes, and many...
Thought Leadership for Technical Founders
Thought Leadership for Technical Founders Before starting Draft.dev, I led engineering teams at a couple of technology startups...
Deciding How and Where to Reach Developers
Year over year, the size of one’s tech stack increases; It’s said that enterprises use over a thousand developer applications in...
Why No One Reads Your Pitch or Blog Post: Newsworthiness 101
Bad PR pitches aren’t just ignored, on slow days they’re reprimanded alongside screeds from some of the best and brightest...
The Challenge of Building Marketplaces for Developers
On March 31, 2021, Stack Overflow went viral for an April Fool’s day prank that was as funny as it was resonant: The Key–“a...
How to Craft Your First Customer Case Study
So you have an early cohort of happy customers, and you’d like to share their successes with leads and prospects to help attract...
Recommended Reading: From Experts in the Heavybit Community
As 2021 wraps up and we enter a period of much needed downtime, we wanted to offer a list of books to keep you engaged and...
Three Tips for Simple, Strategic, & Tactical Startup Communication
Michal Habdank-Kolaczkowski is Founder of Rally Call, where he supports early-stage companies message and position their products...
Three Questions to Answer Before Announcing a New Feature
Announcing a new feature can be just as important to your company as a full-blown product launch. In this article, we’ll cover...
How Successful DevTool Companies Manage Content Strategies
During times when traditional sources of cash become limited, it’s important to focus your marketing efforts and budget on...
Getting There Ep. #1, The October 4th ‘21 Facebook Outage
In this inaugural episode of Getting There, co-hosts Nora Jones and Niall Murphy unpack the October 4th ‘21 Facebook Outage and...
So You Want to Start A Show: Podcasting Best Practices
Editor’s Note: Over the last couple of years, podcasting has become a booming industry, and 2020’s shift from in-person...