The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Rules for Radicals and Developer Marketing
Rachel Chalmers is a principal with boutique early-stage venture capital firm Ignition Partners and a former industry analyst...
Demand Engineering: Building a Go-to-market Execution Engine
Marketing is a mix of science and art for which there is no playbook. Every company needs a marketing engine specific to their...
Weathering a Sh*tstorm: PR during a Crisis
Gina is an expert at media relations and communications with over 10 years of experience. She’s previously led Corporate...
Elements of User Onboarding’s Samuel Hulick
Portland-based UX guru Samuel Hulick is best known as the author of The Elements of User Onboarding and the creator...
Apiary on API Versioning and Testing Strategies
During last week’s Heavybit Speaker Series, Stripe’s API lead Amber Feng did a presentation on API versioning. Offered Feng,...
Videos: Developer Sales, UX and Community ROI
The following videos were recorded during Heavybit’s weekly members-only Speaker’s Series: Sales Calls for Developers with...
The Evolution of a Marketing Team
Its hard to know when to hire a marketing team, what they should focus on, and how it fits with your strategy. Stormpath’s Claire...
Video: Crittercisms CEO on Enterprise Sales
Andrew Levy, CEO of Crittercism found out early on that enterprise sales is no cake walk. In 2013, his company’s flagship product...
Github in Developer Marketing and Growth Hacking
KISSMetrics cofounder Hiten Shah is perhaps best known as a marketer. His keynote talks on customer acquisition and lean...
The ROI of Community
Meghan Murphy is Twilio’s Senior Manager of Community Programs. She currently leads the community team and drives strategy on...
Lessons from Twilio: Content Marketing to Developers
Content marketing is one of the most important strategies to attract developers but it’s always a challenge. What do you write...
From Dev to Enterprise Sales
Crittercism CEO Andrew Levy found out the hard way that you can’t just switch on enterprise sales. In 2013, he took Crittercism’s...