Lessons from Twilio: Content Marketing to Developers
Content marketing is one of the most important strategies to attract developers but it’s always a challenge. What do you write about? How do you maintain a steady supply of fresh content? Former Twilio Marketing Director and Mattermark CEO Danielle Morrill discusses how she built a sustainable content pipeline, got mileage out of individual pieces, and evolved content marketing as her community grew from few to 100,000+.