The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Building Blocks for an Innovative and Inclusive Developer Community: Part 2
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...
Product Marketing Homework
WHY PRODUCT MARKETING? On May 2 we’re hosting DevGuild:Product Marketing – a half-day conference to help developer and...

Designing for Success at Developer Companies
I recently attended a great workshop at DesignMap called “Maximize the Value of Design in Your Organization.” Rather than present...
Founder First Steps: Developer Advocacy
Are you ready to hire an Advocate? It can be tempting to hire an advocate early in the life of your company. Having someone on...

Building High-Fidelity Personas and Segmenting Users
There is no universal developer, nor is there just one universal developer segment. Panelists cover high-fidelity personas,...

Transitioning From Product To Customer Centric
Most developer tool startups begin with technical founders setting out to solve a problem that they believe will make the world a...
A Developer’s View Into Blockchain Network Architecture
This Blockdaemon hosted panel “A Developer’s View Into Blockchain Network Architecture” looks at blockchain through a devtools...
API Discovery Meetup: Clarifai AI and Algolia’s Airplane Mode Search
Earlier this year Heavybit member ReadMe hosted their API Discovery Meetup at our San Francisco Clubhouse. The event featured two...

Editorial Strategy for Technical SaaS
It’s been a little over two months since your last blog post. You look down your task list, which has plenty of things on it that...
Early Hiring for Technical Founders: Product Marketing
Heavybit works with developer, infrastructure and enterprise SaaS companies. Founding teams generally have a great understanding...

How Marketers Can Achieve Personalization at Scale, Part 2
How do you meaningfully connect with what many consider to be the most skeptical audience? It’s a widely shared platitude that...

SF Metrics Meetup: Detecting Whispers in Chaos, and Vetting your Pager
On June 27th, Heavybit member company Librato hosted their monthly SF Metrics Meetup at our San Francisco Clubhouse. The event...