The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Hiring Your First PMM & Doing More with Less: Q&A with Ryan Goldman
During a recent session on hiring your first Product Marketing Manager (PMM) & doing more with less, Pendo’s VP of Product...
Developer Cos are Still Hiring Marketers & Community Leads
Let’s get real. It’s brutal out there. With enterprise deals stalled, financings deferred, and revenue projections readjusted,...
Democratizing Data Science: Community Spotlight with Avo’s Stefania Olafsdottir
Welcome to the Heavybit Community Spotlight Series, where we highlight the people that make up the Heavybit community, and the...
How to Market Your User Stories
You’ve written a great case study for a happy user, and you’re ready to get it out into the world. Now what? Case studies and...
Troubleshooting Enterprise Proof of Concepts
If you’re running a developer tools business, then it’s almost certain you’re familiar with one of the most common sales...
Selling During a Recession: Q&A with Bridget Gleason and Chris Grams
Tidelift’s sales and customer success leader Bridget Gleason and marketing exec Chris Grams recently shared their thoughts on...
Exploring Experimental Content Formats with WAPI Radio: Community Spotlight with ReadMe’s Greg Koberger
Welcome to the Heavybit Community Spotlight Series, where we highlight the people that make up the Heavybit community, and the...
Early Stage Sales Enablement Best Practices
When you first start building a sales team, you’ll need to arm your new team with the knowledge and assets they’ll need to close...
Optimizing for Enterprise Software Adoption
In the past, to sell enterprise software you just needed to convince (😉💸😉) the analysts recommend your product, and then to...
Community Building Tools From HackerOne’s Head of Global Hacker Community
In First Round Capital’s State of Startups 2019 report, nearly 80% of founders reported that building a community of users is...
Content and SEO in the Early Days: A Founder’s Guide to Blogging
Does your company’s site have a blog yet? If so, what do people see when they visit? Nothing? A single blog post announcing that...
How to Create Buyer Personas Your Team Will Actually Use
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team...