The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Lessons From Five Years of Building a Technical Content Marketing Process
Here’s how we got the ball rolling on creating our technical content marketing process. My technical content marketing agency...
How to Build an Effective Pitch Deck
How to Build an Effective Fundraising Deck for Devtool Startups Technical founders often ask us what to include in their...
Open Source vs. Proprietary: Development, Licensing, Business Models, and More
Open Source vs. Proprietary: Development, Licensing, Business Models, Security, and More Open-source software (OSS) is free to...
Product-Led Content Strategy w/ Atlassian Product Marketer Alex Zhitnitsky
A content strategy can be one of the most powerful tools in the early stage founder’s toolkit, but it can also be a time suck and...
Why Do Developers (Actually) Hate Marketing?
So...How Do You Market a Product to a Developer? “Developers hate marketing” is a statement that’s become a truism – if not a...
Understanding Legal Issues for Open Source Software Start-ups
Viewing Open Source Startups Through a Licensing and IP Lens Open source software (OSS) is a vibrant and rapidly-growing space,...
The Challenge of Building Marketplaces for Developers
On March 31, 2021, Stack Overflow went viral for an April Fool’s day prank that was as funny as it was resonant: The Key–“a...
Dear Founders: Start with Messaging
A Messaging Framework and Template for Founders Building SaaS Brands Dear founders: This article is intended to help you clearly...
Growing Together: Building Ecosystems to Grow PLG Startups
How to Build an Ecosystem to Support Product-Led Growth Any time you build a strategy for any org at a product-led growth (PLG)...
How to Successfully Invest in Open-Source Startups
Investing in Open-Source Startups: What to Look for Open-source software (OSS) leverages the power of community to create a...
Advantages of Open Source Software for Devs and Companies
Advantages of Open Source Software for Devs and Companies Open-source software (OSS) advantages include lower starting costs,...
Thought Leadership for Technical Founders
Thought Leadership for Technical Founders Before starting Draft.dev, I led engineering teams at a couple of technology startups...