The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Why Do Developers (Actually) Hate Marketing?
So...How Do You Market a Product to a Developer? “Developers hate marketing” is a statement that’s become a truism – if not a...
Open Source vs. Proprietary: Development, Licensing, Business Models, and More
Open Source vs. Proprietary: Development, Licensing, Business Models, Security, and More Open-source software (OSS) is free to...
Marketing to Developers is Not Hard
She picks up the cube and inspects it from all angles. To my untrained eye, her task seems insurmountable. This Rubik’s cube,...
Who Owns the Documentation and Why It Should Be the Robots
Portia Burton is the owner of Document Write, a technical content agency for software companies. She specializes in creating...
How to Build an Effective Pitch Deck
How to Build an Effective Fundraising Deck for Devtool Startups Technical founders often ask us what to include in their...
Three Key Best Practices for Modern Incident Response
Incident management refers to the process that a company takes to detect, act upon, and resolve issues with their software...
DevRel 101 A Getting Started Guide for Early Teams
Alyss Noland is Director, Product Marketing at GitHub, where she’s focused on open source community investment and helping...
Predictable Pipeline Part 3: Messaging Strategy
Doug Johnson is Founder and Managing Director of ScaleUp, a firm that helps early-stage teams execute sales operations, produce...
How to Successfully Invest in Open-Source Startups
Investing in Open-Source Startups: What to Look for Open-source software (OSS) leverages the power of community to create a...
Advantages of Open Source Software for Devs and Companies
Advantages of Open Source Software for Devs and Companies Open-source software (OSS) advantages include lower starting costs,...
Use Free Tools to Market Your Developer Product
Adam DuVander is a developer, marketer, and founder of EveryDeveloper, where he helps great dev tool companies reach more of the...
Predictable Pipeline Part 2: Metrics and the Stack
Doug Johnson is Founder and Managing Director of ScaleUp, a firm that helps early-stage teams execute sales operations, produce...