The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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An Interview with CNCF GM & Heavybit Adivsor, Priyanka Sharma
Priyanka Sharma is a long-time community member and Heavybit advisor. As a former entrepreneur with a passion for growing...
How to Execute SaaS POCs that Convert
A well-run SaaS Proof-of-Concept (POC), paid pilot, or trial period can be the key to capturing and converting prospects,...
Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers
For a young company, the value of a VP of Product or CPO can be difficult to ascertain. Many argue that a senior PM with 3-8...
Joe Ruscio: Why I’m Joining Heavybit
I spent the better part of my career working with the team and products at Librato, but last week, I said goodbye. I had great...

How to Market Your User Stories
You’ve written a great case study for a happy user, and you’re ready to get it out into the world. Now what? Case studies and...
Collaborating with Developer Relations Part 2: Sales
In part two of our series on Collaborating with Developer Relations, we explore the opportunities and challenges arising from...
Product Marketing Best Practices with G Suite, Pusher and Measure
Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of...
To Be Continuous Ep. #43, Startup Partnerships with Ellen Chisa and John Kodumal
In episode 43 of To Be Continuous, Edith and Paul are joined by Ellen Chisa, Paul’s co-founder and CEO of Dark, as well as John...
How to Create Buyer Personas Your Team Will Actually Use
Buyer personas are an essential building block for any marketing strategy. Coupled with strong messaging, they help the team...

Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...
From 0 to 1, Hiring Your First Product Manager
I had the opportunity to meet with several Heavybit member companies for office hours recently. During my sessions, two major...

LaunchDarkly: Monitoring & Observability while Testing in Production
Heavybit member company LaunchDarkly held another Test in Production Meetup in the Heavybit Clubhouse. On February 20th, the...