The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Jamstack Radio Ep. #134, Commercializing Open Source with Victoria Melnikova of Evil Martians
In episode 134 of Jamstack Radio, Brian speaks with Victoria Melnikova of Evil Martians. They discuss commercializing open source...
How It's Tested Ep. #5, The Future of Developer Advocacy with Filip Grebowski
In episode 5 of How It’s Tested, Eden Full Goh speaks with Filip Grebowski. This conversation explores Filip’s career journey,...
Open Source vs. Proprietary: Development, Licensing, Business Models, and More
Open Source vs. Proprietary: Development, Licensing, Business Models, Security, and More Open-source software (OSS) is free to...
The Challenge of Building Marketplaces for Developers
On March 31, 2021, Stack Overflow went viral for an April Fool’s day prank that was as funny as it was resonant: The Key–“a...
Lessons From Five Years of Building a Technical Content Marketing Process
Here’s how we got the ball rolling on creating our technical content marketing process. My technical content marketing agency...
How to Build an Effective Pitch Deck
How to Build an Effective Fundraising Deck for Devtool Startups Technical founders often ask us what to include in their...
Technology Marketing vs. Product Marketing: Which Is Right for You?
Is it possible to market a technology without marketing a specific product? I believe the answer is yes, and many...
Take These Four Key Steps When Launching a Developer Relations Program
You’ve created a product you know developers will love. Heck – you’ve even done your segmentation, so you know which developer...
Why Do Developers (Actually) Hate Marketing?
So...How Do You Market a Product to a Developer? “Developers hate marketing” is a statement that’s become a truism – if not a...
Understanding Legal Issues for Open Source Software Start-ups
Viewing Open Source Startups Through a Licensing and IP Lens Open source software (OSS) is a vibrant and rapidly-growing space,...
2022 Heavybit Year in Review
For many startups, 2022 was a tough year due to difficult market conditions, and 2023 may be challenging as well. To help you...
Product-Led Content Strategy w/ Atlassian Product Marketer Alex Zhitnitsky
A content strategy can be one of the most powerful tools in the early stage founder’s toolkit, but it can also be a time suck and...