The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Build vs Buy Key Takeaways: Selling to Developers Who Don’t Want to Buy Your Product (Yet)
Selling to developers is a challenge. They’re notoriously opinionated about the software they use. They often have a preference...
Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...
How to Optimize Pricing and Packaging with Feature Flags
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and...
Defining Product Marketing and Metrics
In this presentation, Indy Sen defines product marketing, some of the common responsibilities and misconceptions of the role, and...
Content Roundup: Commercial Open Source Best Practices
In their upcoming fireside chat about Packaging, Pricing and Commercializing Open Source, Kong CEO and co-founder Augusto “Aghi”...
Messaging as The One Source of Truth
Often misunderstood as an exercise you do only for press releases, messaging can be an effective source of truth and a...
EnterpriseReady Ep. #11, Customer Urgency with Bob Tinker of MobileIron
In episode 11 of EnterpriseReady, Grant speaks with Bob Tinker, founder and former CEO of MobileIron. They discuss the frameworks...
Jamstack Radio Ep. #42, Structuring Content with Simen Svale Skogsrud and Knut Melvær of Sanity.io
On episode 42 of JAMstack Radio, Brian is joined by Simen Svale Skogsrud and Knut Melvær of Sanity.io to discuss real time...
Asking for Messaging Feedback
You’ve done the hard work of drafting your brand messaging — great! But before you start implementing your new messaging, it’s...
Jamstack Radio Ep. #43, Working in the Open with Jason Lengstorf of Gatsby
In episode 43 of JAMstack Radio, Brian speaks with Jason Lengstorf of Gatsby. They discuss the new spin Gatsby’s putting on theme...
Heavybit Introduces New Senior Content Marketing Manager: Ashley Dotterweich
I’m excited to share that I’ve joined Heavybit Industries as Senior Content Marketing Manager. My role is to help grow Heavybit’s...
Building High-Fidelity Personas and Segmenting Users
There is no universal developer, nor is there just one universal developer segment. Panelists cover high-fidelity personas,...