May 2, 2019
DevGuild
Product Marketing
Whether you’re launching a new product, feature, or enterprise suite— there’s an art and science to the way you reach, engage, and delight your users. On May 2nd, 200 founders and product leaders met to discuss how they bring winning products to market again and again.
Agenda
- Watch The Talk
Session One
Thu. May. 2nd
12:00-12:15 PM PT
Watch The TalkSession One
Thu. May. 2nd
12:00-12:15 PM PT
Defining Product Marketing & Metrics
While product marketing is so often sought after by founders, the definition of the role’s responsibilities, goals and resource investments are often blurry. Indy Sen defines product marketing, some of the common responsibilities and misconceptions of the role, and the metrics that matter from an org-wide perspective, during launches, and beyond.
- Watch The Talk
Session Two
Thu. May. 2nd
1:45-2:15 PM PT
Watch The TalkSession Two
Thu. May. 2nd
1:45-2:15 PM PT
Messaging as The One Source of Truth
Often misunderstood as an exercise you do only for press releases, messaging can be an effective source of truth and a competitive differentiator across your org’s marketing, product, sales and hiring. In this session you’ll learn what it takes to craft strong messaging, the process to getting there, the methods to test it, and the best ways to cascade your messaging to other aspects of your organization. Follow along at home using Betty’s Framework Doc.
- Watch The Panel
Session Three
Thu. May. 2nd
2:30-3:00 PM PT
Watch The PanelSession Three
Thu. May. 2nd
2:30-3:00 PM PT
Building High-Fidelity Personas & Segmenting Users
There is no universal developer, nor is there just one universal developer segment. Panelists cover high-fidelity personas, research methodologies, and the assets to capture and communicate to various segments.
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Session Four
Thu. May. 2nd
3:00-3:15 PM PT
Watch The TalkSession Four
Thu. May. 2nd
3:00-3:15 PM PT
Preparing for Lift-Off
Whether you’re launching a beta product, into GA, or working on your feature releases or enterprise product, there’s a series of steps you should take. Similar to incident response planning, Jen Taylor shows us how launch planning requires criteria scoring, goals, a team, a budget, a series of MVP assets, and next steps with marketing, product, and sales.
- Watch The Talk
Session Five
Thu. May. 2nd
3:30-4:00 PM PT
Watch The TalkSession Five
Thu. May. 2nd
3:30-4:00 PM PT
The Three Steps of Continuous Customer Obsession
You’ve got to maintain product and platform momentum over time. But how? And what are some realistic expectations? Hiten Shah discusses how product marketers and teams need to empathize with the customer’s needs in order to continually iterate on the user experience, validate inbound channels, fix onboarding, and improve processes and platform engagement strategies over time.
- Watch The Panel
Session Six
Thu. May. 2nd
4:00-4:30 PM PT
Watch The PanelSession Six
Thu. May. 2nd
4:00-4:30 PM PT
Organic Growth & Platform Adoption
Just because you’ve built an amazing community, doesn’t mean you’ve built a viable business. How do you balance open source, community projects and self-serve users with the need to drive commercial revenue? This panel of C-level execs discusses the choices they’ve made to support developer community and concurrently scale to the enterprise.