Dec 14-16, 2021


Developer-First Go-To-Market

Developer-First Go-To-Market

An efficient developer-first go-to-market is something many developer startups desire. From Twilio, to Datadog, to Snyk - the merits of low-cost user-to-user marketing, short sales cycles, and product-led growth are undeniable.

We brought together 280 founders, execs, and GTM leaders to discuss the multi-pronged approach that companies take to build a product loved by developers, and sold to the enterprise.


Session #1

10:00 AM - 11:00 AM PT
Watch The Talk

Efficient Developer Discovery

The best founders and early product teams marry vision with usage data and feedback from early users. They listen with open minds, but always with the knowledge that some voices are all wrong.

Kathy Korevec
Kathy KorevecVP Product

Session #2

11:00 AM - 12:00 PM PT
Watch The Panel

Effective Developer Product Design

Taste and judgment matter and make the difference between surviving and shutting down. How does product vision survive first contact with users, then evolve to meet the right developer’s needs?

Rajoshi Ghosh
Rajoshi GhoshCo-founder, COO
Priyanka Sharma
Priyanka SharmaExecutive Director
Cloud Native Computing Foundation


Kathy Korevec
Kathy KorevecVP Product, Vercel
Photo of David Carney
David CarneyCo-Founder & COO, Tailscale
Rajoshi Ghosh
Rajoshi GhoshCo-founder, COO, Hasura
Photo of Magnus Hillestad
Magnus HillestadCo-Founder & CEO, Sanity
Priyanka Sharma
Priyanka SharmaExecutive Director, Cloud Native Computing Foundation
John Cutler
John CutlerProduct Evangelist & Coach, Amplitude
Photo of Chris Bach
Chris BachCo-Founder & CSCO, Netlify
Amanda Kleha
Amanda KlehaChief Customer Officer, Figma
Photo of Matt DeBergalis
Matt DeBergalisFounder & CTO, Apollo GraphQL
Photo of Stefania Olafsdottir
Stefania OlafsdottirCo-Founder & CEO, Avo
Adam Gross
Adam GrossInterim CEO, Vimeo
Abhinav Asthana
Abhinav AsthanaFounder/CEO, Postman

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