The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Collaborating with Developer Relations Part 1: Marketing
Developers wield more influence than ever within their organizations, and developer relations is becoming an increasingly...

PagerDuty’s IPO: What They’ve Taught Us Along the Way
Earlier this morning, PagerDuty began trading on the New York Stock Exchange. While Heavybit companies have celebrated many exits...
From 0 to 1, Hiring Your First Product Manager
I had the opportunity to meet with several Heavybit member companies for office hours recently. During my sessions, two major...
Practical Product Ep. #16, Building and Leveraging Product Marketplaces
In episode 16 of Practical Product, Craig and Rimas are joined by Connie Kwan to walk through the process of buying and selling...
How to Optimize Pricing and Packaging with Feature Flags
One of the most important, but often most overlooked, parts of product-market balance is finding the appropriate pricing and...
Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers
For a young company, the value of a VP of Product or CPO can be difficult to ascertain. Many argue that a senior PM with 3-8...
Transitioning From Product To Customer Centric
Most developer tool startups begin with technical founders setting out to solve a problem that they believe will make the world a...
To Be Continuous Ep. #50, Marketing an Open Source Project
In episode 50 of To Be Continuous, Edith and Paul look at how marketing plays a role in open source and how creators can turn a...
Building Blocks for an Innovative and Inclusive Developer Community, Part 1: Early Stage Considerations
SJ Morris is an experienced community builder of 15 years, 8 of which were spent building inclusive developer communities for...
Product Marketing Best Practices with G Suite, Pusher and Measure
Taking a product or feature to market requires more than just buzz. Great product marketing requires deep consideration of...
Early Hiring for Technical Founders: Product Marketing
Heavybit works with developer, infrastructure and enterprise SaaS companies. Founding teams generally have a great understanding...
Practical Product Ep. #14, Roadmaps and Product Direction
In episode 14 of Practical Product, Craig and Rimas look at the differences between following a product roadmap and framing a...