The Heavybit Library
The Heavybit Library is an extensive catalog of educational content featuring hundreds of hours of expert presentations, insightful podcasts, and articles focused on helping technical founders achieve breakout success.
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Demand Engineering: Building a Go-to-market Execution Engine
Marketing is a mix of science and art for which there is no playbook. Every company needs a marketing engine specific to their...
Outsourcing and Process with Heroku and Zimbra
The following videos were recorded during Heavybit’s weekly members-only Speaker’s Series: Outsource like a Boss: Kevin...
Elements of User Onboarding’s Samuel Hulick
Portland-based UX guru Samuel Hulick is best known as the author of The Elements of User Onboarding and the creator...
Video: Crittercisms CEO on Enterprise Sales
Andrew Levy, CEO of Crittercism found out early on that enterprise sales is no cake walk. In 2013, his company’s flagship product...
Developer Experience Design
David Dollar, now CEO at Convox, worked on many of Heroku’s developer-facing tools, including the API, command line client (CLI),...
Leadership and Process
Oren loves building teams and companies, most recently running Heroku. He believes that People, Product, and Process are the only...
Videos: SaaS Product, Benchmarks and Enterprise Sales
The following videos were recorded during Heavybit’s weekly members-only Speaker’s Series: Founder of Intercom and Exceptional...
From Dev to Enterprise Sales
Crittercism CEO Andrew Levy found out the hard way that you can’t just switch on enterprise sales. In 2013, he took Crittercism’s...
From YC to Liquidity: Behind the Curtain
As Co-founder and Chief Scientist of Cloudant, Mike Miller started database-as-a-service Cloudant after recognizing the need to...
Todd Feinroth: 3 Track Approach to Enterprise Sales
With 17 years of experience, Todd Feinroth has mastered the art of building and leading sales teams. As CRO at Opscode, he...
Product Strategy for Start-ups
Solving your own problem is a great way to start building a product. Without a product strategy, however, it’s all too easy to...
The Anatomy of Heroku’s Product Team
Peter is a co-founder of the Heroku Postgres product team. For over three years he has been responsible for designing,...